Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Much has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of technological advances in construction? These emerging technologies are potential game changers that require new skills and processes. Digital Quality Management in Construction is the first 'how to' book on harnessing novel disruptive technology in construction quality management. The book takes a tour of the new technologies and relates them to the management of quality, but also sets out a road map to build on proven lean construction techniques and embed technologically based processes to raise quality professionals' digital capabilities. With the mountain of data being generated, quality managers need to unlock its value to drive the quality of construction in the twenty-first century, and this book will help them do that and allow those working in construction Quality Management to survive and thrive, creating higher quality levels and less waste. This book is essential reading for quality managers, project managers and all professionals in the Architecture, Engineering and Construction industry (AEC). Students interested in new and disruptive technologies will also learn a great deal from reading this book, written by a professional quality manager with nearly thirty years' experience in both the public and private sectors.

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Rothlingshofer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).
Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
* Focuses on the consumer to consumer approach to marketing: word of mouth
* Advises on ways to create an epidemic demand for a newproduct or service
* Shows how to identify and form relationships with socially infectious individuals in order to convey the marketing message

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling 'Anatomy of Buzz') Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Roethlingshoefer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Much has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of technological advances in construction? These emerging technologies are potential game changers that require new skills and processes. Digital Quality Management in Construction is the first 'how to' book on harnessing novel disruptive technology in construction quality management. The book takes a tour of the new technologies and relates them to the management of quality, but also sets out a road map to build on proven lean construction techniques and embed technologically based processes to raise quality professionals' digital capabilities. With the mountain of data being generated, quality managers need to unlock its value to drive the quality of construction in the twenty-first century, and this book will help them do that and allow those working in construction Quality Management to survive and thrive, creating higher quality levels and less waste. This book is essential reading for quality managers, project managers and all professionals in the Architecture, Engineering and Construction industry (AEC). Students interested in new and disruptive technologies will also learn a great deal from reading this book, written by a professional quality manager with nearly thirty years' experience in both the public and private sectors.

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online. Topics include: * advice on launching digital start-ups; * how to use key analytics to track and focus readership; * engaging with mobile journalism by utilising smartphone and app technology; * developing revenue streams that can make digital journalism sustainable; * legal and ethical dilemmas faced in a modern newsroom; * the challenges of producing news for mobile readers. The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content. Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

The 10 Secrets to Selling on the World's #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by "selling "on Facebook.

"The f-Commerce Handbook "shows you how. From the co-editors of "Social Commerce Today," "The f-Commerce Handbook" delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

"The f-Commerce Handbook "reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts. Capitalize on impulse purchasingGet customers emotionally involved with your productUse social media as an "experience delivery mechanism"Create powerful social incentivesMake customers feel indebted to buy from you

Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning "Likes" into "Buys."

Scholarly Essay from the year 2010 in the subject Communications: Public Relations, Advertising, Marketing, printed single-sided, grade: -, -, language: English, comment: White Paper. Dies ist keine Universit tsarbeit, sondern f r eine Pr sentationsreihe des Unternehmens Syzygy geschrieben worden., abstract: How can brands and retailers make money from social media?Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns.With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.

Forschungsarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: keine, Sprache: Deutsch, Anmerkungen: White Paper. Dies ist keine Universitatsarbeit, sondern fur eine Prasentationsreihe des Unternehmens Syzygy geschrieben worden., Abstract: Wie konnen Marken und Handel mit Social Media Geld verdienen? Social Commerce, die Verschmelzung von Social Media und E-Commerce, konnte die Antwort sein. Social Networks haben den Mainstream erreicht und viele Marken reagieren darauf: Sie integrieren Shopping-Funktionen auf Facebook, tweeten Sonderangebote auf Twitter und integrieren Social Media Tools in ihre E-Commerce-Plattformen. Und damit erzielen sie beeindruckende Erlose. Basierend auf Erkenntnissen der Konsumpsychologie und Erfahrungen von Marken wie Adidas, Apple, Burberry und Levi's liefert der Social Media Stratege der Syzygy Gruppe Dr. Paul Marsden mit der neuen Studie eine Einfuhrung in die aufkommenden Trends Social Commerce und Social Shopping. Was sind sie, wie funktionieren sie und warum sollten sie Teil Ihrer digitalen Marketing Strategie sein?